Thursday, May 4, 2017

Stock Oddity: 1978 Dodge Li'l Red Express Truck

The third generation Dodge D-series was built from 1972 through 1980 and you can still see them driven around the street by collectors, old folks, and lawn/gardening companies alike.  For the most part, the D-series is pretty boring, but Dodge introduced a line of trucks they tragically called  "adult toys."  Find this 1978 Dodge Li'l Red Express Truck here on eBay bidding for $10,100 reserve-not-met with one day to go, located in Salinas, CA.

Fresh on the heels of the success with their factory hot rod Dodge Warlock pickup, Chrysler management green-lighted the release of the '78-79 Dodge Lil' Red Express.  It is clear that a gear-head of some kind was in charge of the project, because it combined the truck exemption from catalysts with a 360 cubic inch V8 to produce serious performance for the day.

The 360 cubic inch LA V8 was rated at 225 SAE net horsepower (this would be equivalent to a 300ish rating from a pre-1973 SAE gross rating) at 3800 rpm and 295 ft-lbs of torque.  The Lil Red Express added a 727 Loadflight automatic transmission and a 3.55:1 rear axle for a great launch and decent top end performance.  The dual exhaust with vertical stack-pipes and assorted accoutrements add up to a feast for the 70s fanatic.

See a better way to drive start your red car collection?


  1. I'm pretty sure the "adult toys" slogan wasn't an accident. This is the same company that named one of their color codes "Curious Yellow" after a notorious adult movie - and that was after the higher-ups vetoed calling another one of their color codes "Statutory Grape."

  2. No, don't worry. You won't look ridiculous driving this. Chicks will totally dig you.

    1. I got plenty of Thumbs up with my 79 Little Red Express and plenty of Gas Pump Questions.My 03 Indian Chief was the only thing that was close to my Dodge p/u.

  3. These are pretty rare - and at the time they were the quickest American made vehicle from 0 -100. Granted that could be considered damning with faint praise given the factory offerings in 1978, but still... And they tend to hold their value. There's a market for them, a small one, but still this is one example where "rare does equal valuable" - somewhat.

  4. I had a 79 they came in higher numbers then the 78 prefer the 79 Quad headlights gas hog 4 sure.
    My Seats were black like this one but a few came with the red interior now that is rare.

  5. One other note those are the Factory Slotted chrome wheels they are replaced a lot because of rusty tin-worm issues and age.

  6. When partition is made (7+ yards), a player should then square his shoulders up to the protector. used car dealerships near me


Commenting Commandments:
I. Thou Shalt Not write anything your mother would not appreciate reading.
II. Thou Shalt Not post as anonymous unless you are posting from mobile and have technical issues. Use name/url when posting and pick something Urazmus B Jokin, Ben Dover. Sir Edmund Hillary Clint don't matter. Just pick a nom de plume and stick with it.
III. Honor thy own links by using <a href ="http://www.linkgoeshere"> description of your link </a>
IV. Remember the formatting tricks <i>italics</i> and <b> bold </b>
V. Thou Shalt Not commit spam.
VI. To embed images: use [image src="" width="400px"/]. Limit images to no wider than 400 pixels in width. No more than one image per comment please.