Monday, October 24, 2016

Super Nova: 1973 Buick Apollo

The Apollo of Ancient Greek mythology is a larger than life character, the son of Zeus, who shoots arrows infected with the plague at his enemies, but the Apollo of GM's bastardized fleet was something of a pretender. Find this 1973 Buick Apollo here on eBay bidding for $3,500 reserve-not-met with a buy-it-now of $8,600, located in Two Rivers, WI.

The Buick Apollo was a badge engineered version of Chevrolet's Nova, built on the X-platform from 1973 through 1975.  This was a time when Buick had a surprisingly diverse product offering that included a number of Opel product and it was probably really confusing walking into a Buick dealer and being given the option of buying a Buick, an Opel or a Chevy.  Strange times, indeed. 

This Apollo  is equipped with the base engine, a 250 cubic inch inline-6 that was supplied to Buick by Chevrolet.  It won't be a snorting tire burner, but it should provide basic torque needed to get you down the road and back again.

 See another black moon lander for cheap?


  1. I'm no car expert but that sure looks like a Buick front-end slapped on the front of a nova!

  2. Oh, that nose is...unfortunate. Really pretty nice otherwise though.

  3. I own one of these, currently working on swapping a Buick 455 into it to up the fun factor. I like the car because there is a large aftermarket support thanks to the Nova DNA, except Apollo specific parts. Yet it is less common and more unique than the Nova, so to me that makes it more interesting.

    1. Yes -- this is exactly what I've been saying for years. Don't get a Fox Mustang, get the Capri or Cougar. You reap the benefit of a uuuuuuuuge VW Beetled sized aftermarket support mechanism, but the exclusivity of a pre-war Bugatti. Win-win.

    2. And you get tie wraps. Lots of them, hanging off the steering wheel, on the gas tank straps( red ones holding 20 feet of wire...just in case). This one has low miles and seems to be in good shape. LS swap and mini tubs anyone?

    3. Do you have a picture? Would be cool to see your progress.

  4. That is about the cheapest interior treatment I've seen. The door panels look like single formed plastic pieces. The only thing missing is vinyl floor covering. I guess if you end up in a Pulp Fiction gun accident situation, the interior looks like it can be hosed down easily.

    1. [image src="" width="400px"/]

      I don't need you to tell me how f'ing good my coffee is, okay? I'm the one who buys it. I know how good it is. When Bonnie goes shopping she buys S#*T. I buy the gourmet expensive stuff because when I drink it I want to taste it. But you know what's on my mind right now? It AIN'T the coffee in my kitchen

  5. I don't know if all of the badge engineered versions of the Nova were sold in the US, but in Canada Buick, Oldsmobile, and Pontiac each had there own. I am sure this was an inside joke but the first letters of the names spelled Nova.
    Nova - Chevrolet
    Omega - Oldsmobile
    Ventura - Pontiac
    Apollo - Buick

  6. Wow, $8,600 for a base model 6cyl auto? Needs work, and comes with boxes of extra parts that are anybody's guess as to what they go to and it is already scratched and dinged on the repaint. I wonder where the seller dreamed up this price?


Commenting Commandments:
I. Thou Shalt Not write anything your mother would not appreciate reading.
II. Thou Shalt Not post as anonymous unless you are posting from mobile and have technical issues. Use name/url when posting and pick something Urazmus B Jokin, Ben Dover. Sir Edmund Hillary Clint don't matter. Just pick a nom de plume and stick with it.
III. Honor thy own links by using <a href ="http://www.linkgoeshere"> description of your link </a>
IV. Remember the formatting tricks <i>italics</i> and <b> bold </b>
V. Thou Shalt Not commit spam.
VI. To embed images: use [image src="" width="400px"/]. Limit images to no wider than 400 pixels in width. No more than one image per comment please.