Sunday, April 17, 2016

Mean, Green and Clean: 1974 Jeep J20 Pickup


The Jeep brand finding its way into the pickup market seemed just as natural as breathing.  With its reputation for off-road capability, bulletproof mechanicals and spartan design, the leap from crawler to hauler was a foregone conclusion.  As often happens in the automotive industry, however, buyers would be the ultimate judge.  Their verdict?  Jeeps should not have a bed. Find this 1974 Jeep J20 Pickup for sale in Sergeant Bluff, IA for $15,900 via craigslist.


There are a handful of survivors of from the Jeep truck era.  Although they were financially viable for three decades, they disappeared from roads quickly once production stopped.  Why?  The tin worm has an insatiable appetite for these delicacies and no vintage seemed to escape it.  This truck should be able to endure anything as long as you don't drive it in salt, haul bags of salt with it, eat salty foods inside it or talk about salt around it.   


With its narrow, knobby tires, lockouts, and vertically slotted grill, the J20 is unmistakably Jeep.  It is essentially a period Wagoneer with a bed in back.  While Jeep wagons have continued to thrive as ubiquitous SUVs, you will have to find something like this if you want to use a Jeep to haul anything substantial.  


There have been numerous Jeep truck concepts in recent years, but none have reached production. You could even get a pickup conversion kit for the Wrangler for a while.  The Jeep faithful, however, have determined the Jeep's niche to be that of purpose-built terrain conquerers or SUVs.  Ask an owner why, and he or she might just tell you:  It's a Jeep thing.  You wouldn't understand.  


See a better Jeep truck? email us here: tips@dailyturismo.com

12 comments:

  1. I use a truck for work, and i'd love to someday get something cool but useable. This would fit the bill. Although i have no idea how they drive.

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  3. I love these trucks. They're incredibly plain, but also incredibly robust. The coolest part of the J-series Jeep pickups is their incredibly deep beds and very small wheel well intrusions. This longbed J-20 deserves an upgrade to the cockroach logo because it is one of the ones that will bring the highest price premium in the dystopian post-apocolypze zombie haulin' future. Let me know if I left out any incredible features

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  4. Cockroach emblem was a real thing?!!? I need a j20 or a gladiator (or a m715) in my life. Still not as cool as my dream work truck, 47 hudson...


    Side note: Are m715's just stupid? I would thing some modern shocks an overdrive tranny more modern power it might be cool or it would drive like a truck meant to top out at 50 im really not sure.

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  6. What am i doing wrong to make it always post twice? Anyone know?

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    1. Tim -- I'm sorry, for some reason the double and triple posts happen, and I'm not sure why. If you can send me an e-mail with what operation system and browser you are using, I can take a closer look and see if I can figure it out. Send it to: vince@dailyturismo.com Thanks -Vince

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    2. My guess is the risk of double posts increase significantly if one hits the browser back button after posting. It happened to me once in some back confusion. Now I click on the banner for safety.

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  7. I thought the Jeep trucks were a casualty of AMC's weak market position and, eventually, the Mopar takeover. The Cherokee-derived pickups did quite well for a while.

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    1. Mr. Kwong, sales were flagging when they finally put an end to the Comanche in 1992. Mopar did, indeed, opt to put all their truck chips on Dodge rather than selling two brands of truck in competition with one another.
      It is interesting to me how these car companies decide on such moves. GM has no problem with putting 3 or 4 badges on essentially the same car and then finding ways to differentiate them. Truck buyers are an entirely different breed and brand means everything. GM is still OK with splitting out the Canyon/Colorado and Sierra/Silverado.

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    2. GM's rationale - at least since they shed a bunch of brands - is that the Chevy trucks fill out Chevy showrooms and GMC trucks fill out the combined Buick/whatever-else-is-left showrooms. It's getting messier these days as more dealers consolidate down to a single presence.

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  8. This is a beautiful truck. Lucky new owner!

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