Monday, March 16, 2015

15k: Much Wampum: 1977 Jeep Cherokee Chief SJ

The SJ series of the Jeep Cherokee was built by AMC from 1974 through 1983 in 2 and 4 door wagon configuration.  The Cherokee has the dubious honor of claiming to have been the first vehicle to use the term "sporty utility" in its sales brochures, although the SJ chassis is light on sport and heavily tilted to the utility side of the spectrum. Find this 1977 Jeep Cherokee Chief here on eBay currently bidding for $14,199 with 1 day to go, located in Boulder, CO.

In 1975 Jeep introduced the "Chief" package, which added cosmetic trim, larger fenders, and a wide-track axle to take advantage of the fender clearance for wider tires, but it added a little flair to the regular "S" wide-track package.

This car wears a beautiful coat of Tawny Orange with a saddle colored interior on the inside -- it really looks in good condition in the photos, so one has to assume it has been restored at some point in the last 38 years.  Power comes from a 401 cubic inch (6.6 liter) AMC V8 rated at 195 horsepower.

See a better car for tailgating at a UT game?


  1. Ad copy comes with color matching text and multiple fonts, so this must be a steal. I wonder if they'd take beads and mirrors in payment? This image never fails to rile somebody up.


  2. Fleetwood T. BroughamMarch 16, 2015 at 6:24 AM

    While I love the last line of your write-up as a sports fan, as a Clemson alum who is trapped in the middle of UT territory, I must point out that's Clemson Tiger orange! (and yes, I would tailgate that beauty all day long outside Death Valley).

    Leave it out in the sun for 4-5 years and let it get really faded and chalky, then you got youself some UT orange. ;-)

    1. And as for the truck, while it isn't DT-cheap, it's still well in the "you couldn't restore one for this price" range, so if you use that logic, anything under 20k is probably a good buy (at $16.6 as I write this).

  3. think I would be afraid to ever drive this one. might prefer one to be able to use as intended


  4. The Ford Bronco was actually the first vehicle to have "sport utility" in its sales literature.


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